Engagement means listening first: SUPERB’s Po Valley Demo

Effective stakeholder engagement is key to long-term forest restoration success. Being aware of that, SUPERB’s  Po Valley Demo team, after considering the internal skillset (mainly academic and technical), chose to seek support on this task from experts in this field. 

After a selection process in the private sector for a consulting association, the Po Valley Demo team joined forces with NGO Demetra Onlus, a social promotion and international solidarity organisation working on social engagement in different fields, including counseling on stakeholder inclusion in environmental projects, environmental education in schools, and children playground design for outdoor parks. 

As part of a recent stakeholder engagement workshop that took place in September 2023, at Parco Nord HQ in Milan, Demetra presented a 2-year long stakeholder engagement strategy as a three-fold approach with different focuses: 

  • First, raising school children’s perception and interaction with the area in concert with the growth of the plantation: environmental talks in local primary schools with visits to the plantation areas, with the idea that the plantation itself will grow together with that particular generation of citizens. First sessions with the students in Legnano (the first SUPERB planting site in the Po Valley area) were successfully carried out. And many teachers at the school asked to repeat the sessions in other classrooms! 
  • Second, a screening of NGOs, civil society actors, public institutions, dog lovers’ associations, bike riding groups, among other common actors that could actively use the area and include them in the strategy development and implementation by making their needs and preferences known to the Po Valley Demo team. 
  • Third, a scouting of the local businesses possibly interested in co-financing the plantation maintenance after the SUPERB project ends in 2025. At that point, synergies between private partners and public municipality could be a win-win situation for both, allowing for a reduction of the public maintenance costs for the municipality and a green marketing possibility for the private sector. 

Demetra, the SUPERB Po Valley team and the local stakeholders are now looking forward to seeing the trees, the environmental knowledge and the engagement grow. Some of this excitement is reflected in the outcomes of activities involving local stakeholders in previous meetings, including families, elderly groups, and sport-related associations, answering the question: How do we involve citizens in the new forest?